Vol. I · No. 001Est. MMXXVI

Quarterly Journal

Uncommon
Seller.

The definitive journal for strategic enterprise sales.

№ I · Founding philosophy

Built for the
uncommon.

The Uncommon Seller.

Most sales are simple.

Someone wants a thing. Someone sells the thing. Money moves. Both parties move on.

This journal is not about those sales.

This journal is about the other kind. The deals that take quarters. Sometimes years. The ones with a dozen stakeholders and a hundred ways to die. The ones that demand research, patience, strategy, and nerve. The ones that can make a career or break it in a quarter.

That work is hard. It's the kind of hard that compounds. And the professionals who do it well are rare.

Because you can't become an uncommon strategic enterprise seller by doing common things.

It requires uncommon mindset. Uncommon dedication. Uncommon resilience. Uncommon discipline. Uncommon research. Uncommon preparation. Uncommon creativity. Uncommon practice.

Uncommon patience.

And above all, uncommon execution.

True strategic enterprise sellers aren't just uncommon. They're uncommon amongst the uncommon. A different breed. Patient, but acting with urgency. Humble, but fiercely competitive. As obsessed with winning as they are with the process required to win.

They commit to understanding everything about their clients. The world they live in. Their business. The problems they face and the objectives they're chasing. Strategic enterprise sellers go so deep they surface insights the client never knew existed. And through that depth, they become something rare. Not a sales person. Not a vendor selling a product, but a business professional, a trusted advisor seeking partnership in success.

These professionals deserve a resource that takes their craft as seriously as they do.

Not a feed. Not a weekly newsletter buried in your inbox. Not another voice competing for attention in a world already drowning in it.

Something real. Something they can hold.

So we made it. In print. On purpose. Four times a year.

Built to sharpen the skill, deepen the strategy, and strengthen the mindset required to execute and close the work that takes years.

The more virtual the world becomes, the more we crave what's real. This journal is the answer.

This is the journal I wish I'd had when I started in enterprise sales over a decade ago. It's the one I'll reach for today, tomorrow, and as long as I'm still fighting to win the most impactful deals of my career.

The Uncommon Seller was created for the rare ones doing the hardest work in B2B sales.

If that's you, welcome to The Uncommon Seller.

You're in good company here.

Chas Puleo

Publisher & Editor in Chief

№ II · Editorial stance

Not another
sales
newsletter.

Most sales content is optimized for clicks.

Short posts. Shallow tactics. Repackaged ideas. Generic frameworks.

Uncommon Seller was built as a response to that.

A publication for enterprise sellers, revenue leaders, and strategic operators who still believe in craftsmanship.

No fluff. No hustle culture. No AI slop.

Just uncommon thinking for uncommon sellers.

№ III · The three pillars

Strategy.
Mindset.
Execution.

01

Strategy

Complex enterprise sales are won long before procurement. We explore the political, operational, and strategic realities behind winning transformational deals.

02

Mindset

Elite sellers think differently. Patience. Discipline. Emotional control. Preparation. Resilience. The psychological side of enterprise sales is rarely discussed properly. We intend to change that.

03

Execution

Execution is where theory gets exposed. Discovery. Deal orchestration. MEDDPICC. Forecasting. Executive communication. Competitive positioning. Practical insight from the field.

№ IV · Inside the journal

What you'll
find inside.

  1. 01

    Inside the Deal

    Real-world breakdowns of complex enterprise pursuits, strategic pivots, political dynamics, mistakes, recoveries, and lessons learned from the field.

  2. 02

    Field Notes

    Short tactical observations and lessons gathered from live enterprise selling environments.

  3. 03

    Operator Playbook

    Frameworks, methodologies, and strategic models used by elite enterprise operators.

  4. 04

    Signals

    Emerging shifts shaping the future of enterprise sales, technology, buying behavior, and strategic execution.

  5. 05

    Strategic Mindset

    Essays exploring discipline, identity, preparation, patience, and the psychology behind sustained elite performance.

Shipping Fall 2026

№ V · Issue 001

The Modern
Enterprise
Seller.

Uncommon Seller — Issue 001 cover, Fall 2026
Issue 001 · Premiere

A deep exploration of what separates strategic enterprise operators from transactional sellers in an increasingly complex, AI-shaped world.

Featuring

  • Founding contributors
    • ·Jamal Reimer
    • ·Justin Michael
    • ·Amber Deibert
    • ·Andrew Kappel
    • ·Matthew Klinger
    • ·and more…
  • Original essays
  • Strategic frameworks
  • Field intelligence
  • Real enterprise deal stories

№ VI · Join the journal

Join the
uncommon
circle.

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Get updates on Issue One, founding contributors, release announcements, and selected editorial insights.