Strategy
Complex enterprise sales are won long before procurement. We explore the political, operational, and strategic realities behind winning transformational deals.
Vol. I · No. 001Est. MMXXVI
Quarterly Journal
Uncommon
Seller.
The definitive journal for strategic enterprise sales.
№ I · Founding philosophy
Built for the
uncommon.
The Uncommon Seller.
Most sales are simple.
Someone wants a thing. Someone sells the thing. Money moves. Both parties move on.
This journal is not about those sales.
This journal is about the other kind. The deals that take quarters. Sometimes years. The ones with a dozen stakeholders and a hundred ways to die. The ones that demand research, patience, strategy, and nerve. The ones that can make a career or break it in a quarter.
That work is hard. It's the kind of hard that compounds. And the professionals who do it well are rare.
Because you can't become an uncommon strategic enterprise seller by doing common things.
№ II · The three pillars
Strategy.
Mindset.
Execution.
Mindset
Elite sellers think differently. Patience. Discipline. Emotional control. Preparation. Resilience. The psychological side of enterprise sales is rarely discussed properly. We intend to change that.
Execution
Execution is where theory gets exposed. Discovery. Deal orchestration. Forecasting. Executive communication. Competitive positioning. Practical insight from the field.
№ III · Inside the journal
What you'll
find inside.
№ 01
Inside the Deal
Real-world breakdowns of complex enterprise pursuits, strategic pivots, political dynamics, mistakes, recoveries, and lessons learned from the field.
№ 02
Field Notes
Short tactical observations and lessons gathered from live enterprise selling environments.
№ 03
Operator Playbook
Frameworks, methodologies, and strategic models used by elite enterprise operators.
№ 04
Signals
Emerging shifts shaping the future of enterprise sales, technology, buying behavior, and strategic execution.
№ 05
Strategic Mindset
Essays exploring discipline, identity, preparation, patience, and the psychology behind sustained elite performance.
Shipping Fall 2026
№ IV · Issue 001
The Modern
Enterprise
Seller.
A deep exploration of what separates strategic enterprise operators from transactional sellers in an increasingly complex, AI-shaped world.
Featuring
- —Founding contributors
- ·Jamal Reimer
- ·Justin Michael
- ·Amber Deibert
- ·Andrew Kappel
- ·Matthew Klingner
- ·and more…
- —Original essays
- —Strategic frameworks
- —Field intelligence
- —Real enterprise deal stories
№ V · BE THE FIRST TO HOLD IT
Join the
uncommon
circle.
ISSUE ONE SHIPS FALL 2026. LEAVE YOUR EMAIL AND WE'LL LET YOU KNOW THE MOMENT IT'S AVAILABLE TO ORDER. NO NOISE IN BETWEEN. JUST WORD WHEN IT'S READY.
Get updates on Issue One, founding contributors, release announcements, and selected editorial insights.