Strategy
Complex enterprise sales are won long before procurement. We explore the political, operational, and strategic realities behind winning transformational deals.
Quarterly Journal
The definitive journal for strategic enterprise sales.
№ I · Founding philosophy
The Uncommon Seller.
Most sales are simple.
Someone wants a thing. Someone sells the thing. Money moves. Both parties move on.
This journal is not about those sales.
This journal is about the other kind. The deals that take quarters. Sometimes years. The ones with a dozen stakeholders and a hundred ways to die. The ones that demand research, patience, strategy, and nerve. The ones that can make a career or break it in a quarter.
That work is hard. It's the kind of hard that compounds. And the professionals who do it well are rare.
Because you can't become an uncommon strategic enterprise seller by doing common things.
It requires uncommon mindset. Uncommon dedication. Uncommon resilience. Uncommon discipline. Uncommon research. Uncommon preparation. Uncommon creativity. Uncommon practice.
Uncommon patience.
And above all, uncommon execution.
True strategic enterprise sellers aren't just uncommon. They're uncommon amongst the uncommon. A different breed. Patient, but acting with urgency. Humble, but fiercely competitive. As obsessed with winning as they are with the process required to win.
They commit to understanding everything about their clients. The world they live in. Their business. The problems they face and the objectives they're chasing. Strategic enterprise sellers go so deep they surface insights the client never knew existed. And through that depth, they become something rare. Not a sales person. Not a vendor selling a product, but a business professional, a trusted advisor seeking partnership in success.
These professionals deserve a resource that takes their craft as seriously as they do.
Not a feed. Not a weekly newsletter buried in your inbox. Not another voice competing for attention in a world already drowning in it.
Something real. Something they can hold.
So we made it. In print. On purpose. Four times a year.
Built to sharpen the skill, deepen the strategy, and strengthen the mindset required to execute and close the work that takes years.
The more virtual the world becomes, the more we crave what's real. This journal is the answer.
This is the journal I wish I'd had when I started in enterprise sales over a decade ago. It's the one I'll reach for today, tomorrow, and as long as I'm still fighting to win the most impactful deals of my career.
The Uncommon Seller was created for the rare ones doing the hardest work in B2B sales.
If that's you, welcome to The Uncommon Seller.
You're in good company here.
Chas Puleo
Publisher & Editor in Chief
№ II · Editorial stance
Most sales content is optimized for clicks.
Short posts. Shallow tactics. Repackaged ideas. Generic frameworks.
Uncommon Seller was built as a response to that.
A publication for enterprise sellers, revenue leaders, and strategic operators who still believe in craftsmanship.
No fluff. No hustle culture. No AI slop.
Just uncommon thinking for uncommon sellers.
№ III · The three pillars
Complex enterprise sales are won long before procurement. We explore the political, operational, and strategic realities behind winning transformational deals.
Elite sellers think differently. Patience. Discipline. Emotional control. Preparation. Resilience. The psychological side of enterprise sales is rarely discussed properly. We intend to change that.
Execution is where theory gets exposed. Discovery. Deal orchestration. MEDDPICC. Forecasting. Executive communication. Competitive positioning. Practical insight from the field.
№ IV · Inside the journal
№ 01
Real-world breakdowns of complex enterprise pursuits, strategic pivots, political dynamics, mistakes, recoveries, and lessons learned from the field.
№ 02
Short tactical observations and lessons gathered from live enterprise selling environments.
№ 03
Frameworks, methodologies, and strategic models used by elite enterprise operators.
№ 04
Emerging shifts shaping the future of enterprise sales, technology, buying behavior, and strategic execution.
№ 05
Essays exploring discipline, identity, preparation, patience, and the psychology behind sustained elite performance.
№ V · Issue 001

A deep exploration of what separates strategic enterprise operators from transactional sellers in an increasingly complex, AI-shaped world.
Featuring
№ VI · Join the journal
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